Whoever says growing a business is easy, he/she needs to think again. First, you need a thorough viable idea. From there, you need to know what’s a profitable product or let`s just call it a niche, know your demographics and look into the value of what you selling or services you are rendering to customers.
Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) by American Marketing Association Board of Directors.
Also, Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (Approved October 2004).
However, identifying the right strategies to market your business is often likened to rocket science.
How do you get your message to the right audience and do it effectively?
How do you boost visibility and increase sales while sustaining a profit with a converting offer?
Today, with so much vying for our attention from social media, to search engine optimization, blogging, and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.
Types of Marketing
Print, radio, and television campaigns are types of marketing, as are direct mail, email, and internet marketing.
Companies that sell via the internet optimize their web pages, so they appear higher in search engines like Google and Yahoo.
Newsletters, press releases, and articles are also forms of marketing used to generate leads and orders.
Some companies also use referral marketing to increase business, where satisfied customers refer others to a particular business.
More recently, social media marketing is becoming something that smart companies can’t avoid when it comes to reaching potential buyers, whether it’s advertising on Facebook or Instagram or posting advice on Twitter with links to a website.
What are the best marketing strategies to use?
1. Use social media.
You can’t ignore social media. That’s where all the so-called magic raw cash lives and it’s happening there every day.
Some businesses have been built solely on the backs of social media. Like me, I have built my work on Social media and able to reach thousands from here.
It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have the money to work with an agency like ours (emmanueldigital.com). But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business or about the industry that you’re in.
Use direct messages on platforms like Facebook, Twitter, Pinterest, Instagram, and even Snapchat to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services.
This is the marketing of our 21st century.
2. Create video tutorials.
One of the most effective ways to get the word out on your business is to create video tutorials for your consumers.
Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage.
The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Today, YouTube is the second-largest search engine in the world behind Google.
Whenever someone wants to learn something visually, they head there.
You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
You can also check out our YouTube Channel and other pages to get several steps by step on general social media marketing and how to be effective.
3. Start blogging now.
Sure, you could start a blog. If you don’t have a blog for your business, then you need to start one immediately. But you don’t just have to blog on your own blog. Most people find blogging mundane because they lack visibility.
The truth is that your blog is going to be like a barren desert unless you know what you’re doing.
But this isn’t just about posting your ideas on your own blog.
You should start authority blogging. Use platforms like Medium to post content.
Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform.
These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be.
Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
4. Understand search engine optimization.
This is an area of marketing that I’m incredibly passionate about. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.
There are companies out there who teach you how to use shady PBNs and other link schemes to “trick” Google. It might get short-term results, but in the long term, you’ll land in hot water.
You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.
Some tips for doing this the right way? Don’t spam keywords.
Hands down. This is one of the biggest mistakes most people make.
Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique and adds a tremendous amount of value.
5. Use Facebook ads with re-targeting.
One of the most powerful methods you can use to market just about anything these days are Facebook ads.
With Facebook, you can reach a very specific audience and you can do it very easily.
You can target by interest, age, relationships status, geographic location, and so much much more.
But the trick here to getting great results isn’t just about click-traffic. You have to focus on conversions and re-targeting through pixels.
If you don’t know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now.
Even if you’re not running Facebook ads, you can build your audience with a pixel.
Pixels track everyone who comes to your site, and you can build custom audiences around them.
For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.