Many business owners, especially those just starting, do not have
a good understanding of just what a brand is and how to create one in their
business and even if they know what a brand is, they may not know how to
utilize a brand to their best advantage.
What is a Brand?
.it is a name
. A logo
. A combination of colors
. A symbol
. A smell
. A slogan
Yes! They are visual standards, easily identified by our sensory
perceptions. They are built by businesses to communicate the value proposition.
However, branding is also a:
Branding is the process of creating a strong, positive perception
of a company, its products or services in the customer’s mind by combining such
elements as logo, design, mission -statement, and a consistent theme throughout
all marketing communication.