If you are afraid of
social media, you’ll find both a companion and a mentor in Dell.
In 2005, the Dell brand
and its shares took a big hit when Jeff Jarvis, a tech blogger wrote about
Dell’s poor customer’s service.
This blog post created a
huge reputation crisis; social media was a megaphone for people like Jarvis who
had issues with Dell products, staff, and service.
Brand haters quickly
formed a digital alliance that forced Michael Dell up from his retirement to save
the company he started.